They're not yet making money, but they hope to do so soon, perhaps through advertising.There are some dating sites for black people, more in the vein, but not an app for young black users.Fewer than 1% of venture-backed startups are founded by a person of color.The difficulty facing black entrepreneurs is obvious in the name of the product itself.
By comparison, 16% of whites over 25 had never been married.
The Gerrards say they know of many white entrepreneurs who were able to get a head start through inheritance or, as Brian puts it, "a quick friends-and-family round of 0,000," but black entrepreneurs rarely have that luxury.
Bae received an angel investment last year before kicking off a seed round at Tech Crunch Disrupt earlier this month."Two generations ago if you were black in America, the best job you could have was post officer or schoolteacher," Brian says.
Now the brothers Gerrard are both applying their skills toward Bae.
The operation is based in Brian's small apartment in Fort Greene, Brooklyn, where basketballs roll around in the living room and old record covers hang on the wall.
That the Gerrards were able to trademark a phrase as common as "bae" and sell such a simple idea illustrates just how few startups are being created for black users.